The KOLLAB is our melting pot of Korean lifestyle, both online and in-store.
In the heart of Soho London, you can find the very best of Korean beauty, and pop music at SOKOLLAB. We'll be adding more categories and products down the line.
Our concept store brings together Korean collaborators (KOLLABorators) in one space, to showcase their favourite products to you.
Ever wanted to try that BB cream shade, test the exfoliator out, and listen to K-Pop artists? This is the place to visit.
The London store launched in April 2019, and we have some amazing KOLLABorators working with us!