It's been a few days since we launched the store, and we wanted to share with you some of the moments that led up to the opening!
The SOKOLLAB founders have spent years working in Korean skincare for the wholesale industry and it's always been a dream to have a store to retail directly to our customers. We wanted to bring not only the best brands from our portfolio, but also great beauty products from other influencers in the K-Beauty industry.
We found a great space in London that we thought would be perfect for us to start out together. We had three days to transform our little Greek Street store from a white box to a retail space, before our launch date on Thursday 4th April.
With the help of an expert installation team and our enthusiastic staff, we managed to fit and stock our shelves to showcase the amazing Korean pop and beauty we have! Coordinating everything to arrive on time for the store was a constant source of stress but it really made opening day a real joy for us.
We're delighted with how the store turned out and had some wonderful feedback from visitors! Our sheet mask wall has been hugely popular, featuring skin79, Package, G9SKIN, Jumiso, Dr Althea, Whamisa, Shangpree, Klairs, Benton, Hyggee, Thank You Farmer, and Troiareuke to name a few.
Our K-Pop wall features some of the well known groups and emerging artists including EXO, Highlight, BTS, Twice, Mamamoo and more.
With Maree Kinder from Beauty and Seoul as our first collaborator, it's been great to work with her for our launch and curate the products in-store. We loved learning about the new brands, and have been eyeing up the beauty minis for our own collection!
From installing the shop fittings, getting the store stocked and putting up the signage it's been a lot of fun, and easy to forget that it has been months in the planning for the SOKOLLAB team!
We hope you will come in and say hi, and try out some of the new beauty and music products we have in store! Thank you all for your support. It's been so lovely to meet so many of you this week and hear about your experiences!
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See you soon!
The Sokollab team