We're celebrating our 4th anniversary!
SOKOLLAB is celebrating its 4th anniversary! Take a look back at our journey with us:
Four years have passed since SOKOLLAB launched in the UK, and what a journey it has been so far! Since our humble beginnings on 59b Greek Street, we have expanded to two locations, opened a café, and even expanded into Europe.
In celebration of this milestone, we would like to take a moment to reflect on all the accomplishments we have made.
SOKOLLAB ORIGINAL LONDON STORE, 59b Greek Street
SOKOLLAB ORIGINAL LONDON STORE, 59b Greek Street
At the time of our first launch in 2019, we were the first physical K-BEAUTY and K-POP store in the UK. Our brand vision was to create a new kind of retail experience, importing and selling K-POP and K-BEAUTY through authentic channels and creating a space that would be more than just a store to our customers. As of 2023, we are proud to say that we
have achieved this goal.
As a result of our first store, located in the heart of Soho, we enjoyed success among customers who appreciated both the niche products we offered and our friendly and knowledgeable staff. Soon after we moved to 19 Soho Square to serve the growing demand and opened our new Birmingham store!
After a successful tenancy at Soho Square, were pleased to relocate our London flagship store to the larger premises at 14 Rathbone Place in November 2022. By doing so, we were able to reach an even greater number of customers and offer our SOKOLLAB experience to a wider audience.
SOKOLLAB BIRMINGHAM, Unit 10 Cannon Street
SOKOLLAB LONDON, Flagship Store located at 14 Rathbone Place
Yet we did not stop there. We also have a cafe located at our new flagship store, Borabori Cafe, where customers can relax and recharge while shopping. We have loved seeing people gather there to read, trade photocards or chat K-POP over coffee, korean ade drinks and cake. We're excited to be transforming our cafe space, offering K-POP inspired drinks and solidifying our position as an innovative leader in the Korean lifestyle market. It's thrilling to see our brand continuously evolve and provide unique customer experiences.
Borabori Cafe, located in SOKOLLAB London (14 Rathbone Place)
After that, expansion into Europe was the next big project. From November 2022, we are now providing the same benefits to customers across the European Union as we do to our UK customers. Now, EU customers may shop with us hassle-free and customs-free on SOKOLLAB.COM. Due to the supportive community we have created over the years, we remain confident that our unique concept will be equally successful there.
SOKOLLAB.COM - Our newly launched website for EU customers
As we reflect on the past four years, we are extremely proud of what we have accomplished. With our unique shopping experience, we are able to distinguish ourselves from our competitors. As a result, we have expanded our reach, both geographically and in terms of our audience. It's been an incredible journey, and we can't wait to see what the next years will bring.
To our loyal customers, thank you for your support - we couldn't have done it
without you!